Master data is information of a relatively permanent nature on factors that are necessary for the performance of business processes in companies. This includes, for example, product master data or address master data for customers and suppliers.
Master data management has the task of ensuring the existence and correctness of the master data – and thus to enable regular business operations to take place.
The master data of business partners plays a very important role for companies and institutions of all kinds. If it is incorrect, companies are in danger of having unpaid receivables because, for example, invoices cannot be delivered and may even have no legal validity. This has an immediate effect on the cash flow.